Disability-Focused Campaign
Employee Absence-Focused Campaign
Sales-Support Explainer Video
Full-Funnel Disability Management-Focused Content Campaign
THE STANDARD
I had the amazing parallel opportunity to serve as both the ad agency creative lead on The Standard's account and as the client's in-house team's creative director. In these roles, I led the creation of everything from multiple top-of-funnel advertising campaigns to full-funnel content campaigns to individual sales-support tactics. It was a wonderful, inside-out immersive experience for this $5B finserv/insurance company.