Advertising
:60 RADIO
Custom Feed Finder Tool
Explainer Video
Advertising to Support Wounded Warrior Project
SENTINEL HORSE FEED
The "You Know I Know" campaign was born from a simple insight: nobody knows a horse better than its owner. While the competitive feed brands were all touting their product features, we focused on an owner’s deep connection with their horse’s inherent quirks and the secret language they share together – making the voice of the brand the voice of the horse. This campaign resulted in a 250% year-over-year increase in brand awareness and the largest increase in year-over-year brand recall and recognition among all competitors