Sponsored Content
Sponsored Promotion
Maytag Promotion
MAYTAG COMMERCIAL LAUNDRY
The legendary Maytag consumer brand doesn’t hold the same equity in the commercial laundry market. We found that laundromat owners were unclear why they should consider Maytag over the more established category competitors. In an effort to meet aggressive sales goals, we partnered with an industry thought leader to develop sponsored content that brought instant credibility to the Maytag Commercial Laundry brand. The value-added content was used in both native and branded lead-generation campaigns.