Top-of-Funnel Awareness
Mid-Funnel Content
Lower-Funnel Sales Enablement
MAYTAG COMMERCIAL LAUNDRY
The legendary Maytag residential brand doesn't carry the same strength in the commercial category. To revitalize this venerable brand, we dug deep into the data of the category and uncovered an incredible insight: commercial laundry manufacturers were ignoring smaller laundromats, which make up 60% of the market. So we completely repositioned Maytag Commercial Laundry and created a full-funnel demand-generation campaign to capitalize on this market opportunity.