LIUGONG MEXICO
LiuGong construction equipment had been put to work building some of Mexico's most important hotel, resort and infrastructure projects. But nobody knew that. So we created beautiful visual amalgamations of these well-known construction projects and turned them into an awareness campaign that highlighted LiuGong as a critical driver of Mexico's growth. Within a year of the campaign's launch, LiuGong captured the #1 market share in wheel loaders and excavators in Mexico for the first time.