ZOETIS
Dairy cows get footbaths to stay healthy (I'm serious). To differentiate Hoof-Tec in this commoditized category, we promoted the one unique feature it had – less harmful metal ingredients.
Dairy cows get footbaths to stay healthy (I'm serious). To differentiate Hoof-Tec in this commoditized category, we promoted the one unique feature it had – less harmful metal ingredients.