Top-of-Funnel Advertising
Conversion-Rich Landing Page
Nurture Emails
HOME FRESH POULTRY FEED
The marketing for every other chicken feed brand in the category was focused on chickens. So we focused on the real reason parents with young kids raise these backyard animals: for the healthy, wholesome activity it provides the whole family. This was a full-funnel campaign designed to drive conversion at retail (both in-store and online). And the budget was minimal, so we used cute illustrations to add family-friendly personality to existing stock photography. Post-campaign research showed an incredible 77% brand recall, which is an enormous accomplishment for a lesser-known brand competing for mindshare against huge competitors like Purina.