DRESSTA
Poland-based Dressta is a legendary bulldozer brand from the 70s and 80s that lost its luster in the modern era. Recently sold to LiuGong, one of the world's largest construction equipment manufacturers, we were tasked with breathing new life into the Dressta brand in North America. It was a delicate balance of rebuilding the brand for today without losing its renowned and rugged heritage of yesterday. The North American brand refresh was so well received that it was adopted in all global regions.